Social Change Lab studies social movements to understand what makes them effective — and shares what we learn with activists, researchers, funders, and the public. Our peer-reviewed research builds a clearer, evidence-based picture of how social change happens.
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Social movements have always been at the heart of progress. Yet remarkably little rigorous research exists on the role they play in social change.
Movements operate in the dark. Most campaign groups have no access to rigorous evidence on which tactics, messages, or strategies are most likely to succeed.
Funders who want to support activism lack the data they need to direct resources effectively.
Without evidence, movements risk repeating ineffective tactics and missing the strategies that could make the biggest difference.
We run nationally representative polls, randomised controlled trials, and multi-country analyses. We pre-register studies and publish in peer-reviewed journals.
We translate research into practical guidance through workshops, trainings, and open-access tools.
We publish in peer-reviewed journals and make all our work open access, so that activists, funders, journalists, and the wider public can understand what works and the role movements play in social change.
As a research org that advises on policy, I find Social Change Lab's research invaluable. I see it as foundational research that should have been done by academics decades ago.
It forced us to interrogate our theory of change.
Communities fighting data center expansion, and AI infrastructure as an emerging organising opportunity for the climate movement.
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How community-led adaptation could engage broader audiences, with strategic recommendations for the climate movement.
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A UK randomised controlled trial with 3,467 participants on environmental harms and bias as the most effective framings for mobilising action on AI.
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A curated website of resources available to activists and campaigners — from guidance on writing press releases to finding training, building a caring organisational culture, and finding a fiscal host.
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A data-driven recommender system created by Jasper Huitink, designed to give activists and campaigners evidence-based strategic intelligence to inform their work.
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16 downloadable sheets for activists working to hold fossil fuel companies to account, covering how each tactic works and its theory of change.
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