Our work

We research social movements to understand their role in social change. Our work is open access and spans climate & environment, animal welfare, AI safety, the role of funders and philanthropy, and the broader questions of movement strategy that cut across them.

May 2026
Climate & AI

Data centers as a new frontier for the climate movement

An exploration of how communities are organising in response to data center expansion, and of AI infrastructure as an emerging area of focus for the climate movement.

March 2026
Climate & Environment

Why climate adaptation could be the movement's missing mobiliser

A discussion paper exploring how community-led adaptation could engage broader audiences and offering strategic recommendations for the climate movement.

March 2026
AI Safety

Which AI harms & risks will mobilise the public to act?

A UK randomised controlled trial with 3,467 participants, finding that environmental harms and algorithmic bias are the most effective framings for mobilising the public on AI risks.

February 2026
Animal Rights

Attitudes to factory farming practices in the UK & US

Findings from a public opinion survey revealing significant opposition to factory farming practices, despite the issue's low salience. The more people know about factory farming, the more they oppose it.

December 2025
Climate & Strategy

Should the climate movement organise around extreme weather events?

A discussion paper with case studies where activists have organised in response to extreme weather events in Vermont, the Philippines, and Spain. Co-authored with Maciej Muskat from Greenpeace International.

December 2025
Movement Strategy

Small Movements, Big Change

A survey of 57 small, grassroots movements exploring what drives them, what they've achieved, and the barriers they face. Conducted in collaboration with The Movements Trust.

August 2025
AI Safety

AI is on the March. Is the AI Safety Movement Ready?

A report exploring how civil society is mobilising through protest, education, and advocacy to address rapidly advancing AI risks.

July 2025
Animal Rights
Humanities and Social Sciences Communications

The short and long-term effects of disruptive animal rights protest

Our peer-reviewed paper finding initially negative effects of disruptive protests dissipated after six months.

July 2025
Climate & Environment

What was the impact of the Swedish Restore Wetlands campaign?

An evaluation of the Swedish Restore Wetlands campaign, using media analysis, public opinion polling, parliamentary data, voting intention trends, and interviews with politicians and other experts.

June 2025
Climate & Strategy

Strategies & tactics to curb the fossil fuel industry

How civil-society groups are holding fossil-fuel firms to account, with insights into which tactics are most likely to be effective.

May 2025
Climate & Environment

Protest and the Ballot Box

Analysis of voting intention polls from the UK, Sweden, and Germany, exploring the impact of disruptive climate protests on electoral preferences. An estimated 160,000 additional votes for pro-climate parties.

February 2025
Movement Strategy

Making a scene and making sense

An analysis of how the logic of a protest — how intuitively an action relates to a movement's goals — affects levels of active support and media attention.

October 2024
Climate & Environment
Nature Sustainability

Radical climate protests linked to increases in public support for moderate organisations

Our peer-reviewed paper with real-world evidence that disruptive climate protests can increase support for more moderate organisations. 5,056 accesses, 31 citations.

October 2024
Resources

Activists Resource Hub

A curated website of resources available to activists and campaigners. Includes guidance on writing press releases, finding training, building a caring organisational culture, and finding a fiscal host.

September 2024
Funders & Philanthropy

Campaigning & Activism: What Funders Think

A survey of 100 funders about their attitudes to supporting campaigners and activists. While most funders value campaigning, they cited a range of barriers to providing more funding.

August 2024
Climate & Environment

Public Opinion on Prison Sentences for Just Stop Oil Supporters

A nationally representative poll of reactions to record prison sentences for activists planning nonviolent protests.

March 2024
Climate & Environment

What Was the Impact of the Insulate Britain Campaign?

An impact analysis of the Insulate Britain campaign, assessing the extent to which it achieved its aims and changed UK Government policy. Links motorway blockades to the £1 billion Great British Insulation Scheme.

March 2024
Animal Rights

The Effects of Protest Tactics & Messaging Strategies on Attitudes Towards Animals

A randomised controlled trial study to explore how attitudes to animals are affected by descriptions of different animal rights protests and messaging strategies.

February 2024
Animal Rights

The Short & Long Term Impacts of Disruptive Animal Rights Protest

An in-depth study of Animal Rising's Grand National protest using nationally representative polls, a vignette study, and media analysis.

December 2023
Animal Rights

Mapping the UK Farmed Animal Advocacy Movement

A report mapping the UK farmed animal advocacy sector, outlining the resource allocation within the sector and funding allocated to different strategies and stakeholders.

August 2023
Animal Rights

Animal Rising's Grand National protest: public opinion impacts and beyond

Public opinion polling to understand the short-term impact of Animal Rising's disruption of the 2023 Grand National protest.

July 2023
Movement Strategy

What Do Experts Think About Social Movements & Protest?

A survey of 120 academics on tactics, strategies and targets for effective social movements.

May 2023
Funders & Philanthropy

How Philanthropists Can Support Social Movements — & Why It Matters

A report on the funding landscape for movements, the funding gap, and how philanthropists can better support grassroots groups.

January 2023
Movement Strategy

What Makes A Protest Movement Successful?

Research exploring what makes protest-based movements effective, drawing on polling, interviews, and case studies.

December 2022
Climate & Environment

The Radical Flank Effect of Just Stop Oil

Analysis of nationally representative surveys that detected a positive radical flank effect — increased awareness of radical climate groups was associated with increased support for moderate climate groups.

November 2022
Animal Rights

A case study of UK anti-animal testing activism: SHAC

A case study exploring Stop Huntingdon Animal Cruelty, an animal rights campaign in the 2000s. Identifies key reasons why it achieved significant successes, as well as potential reasons for its later decline.

October 2022
Movement Strategy

Literature Review: What makes a protest movement successful?

A literature review of existing work on success factors for protest movements. Examines research on nonviolence, numbers, the radical flank effect, and external contextual factors.

October 2022
Movement Strategy

What are the key bottlenecks of social movement organisations?

Results from an informal survey of 16 individuals across 13 grassroots social movement organisations (SMOs), focusing on climate and animal advocacy.

October 2022
Animal Rights

Animal Rebellion: public opinion polling

Two 1,500-person longitudinal and nationally representative public opinion polls before and after a major animal advocacy campaign in the UK, organised by Animal Rebellion.

July 2022
Movement Strategy

Protest Movements: How effective are they?

A synthesis report examining the impact of protest movements on public opinion, policy change, public discourse and media coverage, voting behaviour, and corporate behaviour.

July 2022
Movement Strategy

Policymaker interviews

Interviews with three UK Civil Servants to understand the impact of protest movements on UK policymaking.

July 2022
Movement Strategy

Expert interviews: protest outcomes & success factors

Interviews with 12 academics and experts to understand the impact of protests on policy and public opinion.

May 2022
Climate & Environment

Just Stop Oil: Public Opinion Polling

Public opinion polling of a major Just Stop Oil protest. Despite disruptive tactics, there was no loss of support for climate policies. Respondents reported they were more likely to participate in environmental activism.

April 2022
Movement Strategy

Protest outcomes: literature review

A review of literature on movement outcomes, ranging from policy change, public opinion, voting behaviour, public discourse, and corporate behaviour.

November 2021
Climate & Environment

A cost-effectiveness analysis of Extinction Rebellion

A cost-effectiveness analysis of Extinction Rebellion's campaigning in 2021 and the likely impact on carbon emissions, climate policy, and climate discourse.